I have been a JC Penny customer for 50 years. If you want to know why your brand is failing, here are some reasons. Your stores are understaffed and service is horrible. Your merchandise is laying all over the floor from lack of cleanup (related to above). You have totally abandoned the older generation as customers and your big and tall departments are totally inadequate. You appear to be geared to the younger generation which spend far less money at the JC Penny retail level in favor of lower cost stores.
Your jewelry departments used to have high quality items and now are less quality at the same higher prices. In short, your marketing group has lost touch with what consumers are looking for and frankly you never ask the real customer what they want to purchase. My wife and I have virtually given up on the brand because of the shopping experience, dirty and messy stores and lack of merchandise in our age group.
Store decline
I have been a JC Penny customer for 50 years. If you want to know why your brand is failing, here are some reasons. Your stores are understaffed and service is horrible. Your merchandise is laying all over the floor from lack of cleanup (related to above). You have totally abandoned the older generation as customers and your big and tall departments are totally inadequate. You appear to be geared to the younger generation which spend far less money at the JC Penny retail level in favor of lower cost stores.
Your jewelry departments used to have high quality items and now are less quality at the same higher prices. In short, your marketing group has lost touch with what consumers are looking for and frankly you never ask the real customer what they want to purchase. My wife and I have virtually given up on the brand because of the shopping experience, dirty and messy stores and lack of merchandise in our age group.